Mission
We are living in a moment of challenging and exhausting economic, political, and social pressure.
For-profit businesses, nonprofits, and mutual aid organizations alike are being tested by consolidated power, shifting regulations, shrinking resources, and systems that were never designed with equity or community at the center. This is not a moment for passive compliance or surface-level advice. It is a moment that demands strong legal grounding, strategic clarity, and values-aligned leadership.
At Narwhal Law and Business Strategy, we believe business is not just about profit. It is about purpose, community, and change. As an Oregon Certified Benefit Company, we operate with an explicit commitment to social responsibility, environmental stewardship, and community well-being. These values are not an add-on to our work. They are the framework through which we practice law and strategy.
We do not simply advise mission-driven organizations. We are one.
We work across the ecosystem with for-profit companies, nonprofit organizations, and mutual aid groups that are building impact under real pressure. Whether you are launching, restructuring, stabilizing, or scaling, our role is to help you form, protect, govern, strategize, and adapt while staying grounded in your mission, your people, and your values.
Our Owner and Attorney, Michael Jonas, JD, MBA, founded Rational Unicorn Legal Services in 2017 and built a practice rooted in accessibility, clarity, and community impact. His work spans business law, nonprofit governance, compliance, contracts, and organizational strategy, with deep experience supporting both traditional businesses and community-rooted models. Michael has spent his career helping organizations navigate complexity without losing sight of why they exist.
Why Narwhal? Because like the narwhal, we are built for depth, not surface-level solutions. We believe in integrity over optics, adaptability over rigidity, and innovation grounded in care. As a Certified Benefit Company, we measure success not only by outcomes, but by who is protected, who is included, and who benefits along the way.
We do not just provide legal services. We partner with for-profits, nonprofits, and mutual aid organizations doing the hard work of building a more just, sustainable, and inclusive economy. If you are ready to move with intention, protect what you are building, and meet this moment head-on, we are ready to work with you.
Diversity, Equity, Inclusion, Belonging, and Justice Statement
At Narwhal Law and Business Strategy, we believe that diversity, equity, inclusion, belonging, and justice are not just principles but essential practices that must be woven into the very fabric of our work. We recognize that systemic inequalities and barriers exist in society, and we are dedicated to combating them by providing legal and consulting services that actively prioritize disadvantaged communities and voices.
We are committed to creating a culture where diversity is celebrated—whether in race, ethnicity, gender, sexual orientation, disability, age, socioeconomic status, or any other aspect of identity. We strive to ensure that all individuals and communities, particularly those historically excluded and/or underrepresented, have access to the resources, opportunities, and support they need to thrive.
Equity is at the core of our approach, ensuring that resources, guidance, and strategies are tailored to meet the unique needs of each organization and community. We actively work to eliminate discriminatory practices and foster an environment where fairness, justice, and opportunity are available to all, regardless of background.
We believe that true inclusion goes beyond mere representation—it is about creating spaces where every individual feels seen, heard, and valued. Belonging is fundamental to our work; it is our goal to ensure that all voices are not only included but actively welcomed and respected in every conversation and decision-making process.
As we work with our clients and partners, we are dedicated to upholding the principles of justice by advocating for policies, practices, and systems that promote equality and dismantle oppression. Our commitment to DEIBJ informs every aspect of our work and guides our efforts in building stronger, more resilient organizations that are equipped to create long-lasting, transformative change.
At Narwhal Law and Business Strategy, we are not just professional service providers; we are allies and advocates, committed to fostering a more inclusive and just society for all. We hold ourselves accountable to these values and continuously work to ensure that they are reflected in our actions, partnerships, and the communities we serve.
Brand Tenets
Empowerment Through Knowledge
We equip mission-driven organizations with the tools they need to succeed by sharing expertise, offering accessible training, and simplifying complex legal and operational processes. Knowledge is power, and we are committed to making it accessible to all.
Intentional Problem Solving
We approach every challenge with purpose, creativity, and strategic focus. Recognizing that no two organizations are the same, we design solutions that align with each client’s unique values and long-term goals.
Community Partnerships
We believe organizations thrive when they are connected to the communities they serve. By fostering partnerships, promoting collaboration, and leveraging shared resources, we create culturally responsive solutions that drive meaningful and lasting change.
Equity in Action
We are dedicated to advancing social justice through our work. Every project we take on is an opportunity to challenge systemic inequities, uplift underrepresented voices, and support missions that build a more equitable world.
Sustainability Statement
At Narwhal Law and Business Strategy, sustainability is integral to how we serve mission-driven organizations. We minimize our environmental impact by operating an almost paperless office, using cloud-based legal tools, and prioritizing virtual meetings to reduce travel emissions. We partner with local vendors who share our commitment to sustainability. We also support clients focused on environmental justice and social impact, ensuring that our work advances a more equitable and sustainable future for all.
