Mission
In uncertain political and social times, mission-driven organizations need strong legal and strategic support to stay resilient and impactful. At Narwhal Law and Business Strategy, we believe that business is more than just profit-it’s about purpose, community, and change. As an Oregon Certified Benefit Company, we are committed to balancing profit with purpose, prioritizing social responsibility, environmental stewardship, and community well-being in every aspect of our work. We don’t just advise mission-driven businesses—we are one.
Whether you're a nonprofit, mutual aid organization, benefit company, social enterprise, wellness business, or environmental initiative, we provide the legal and strategic guidance you need to thrive.
Our Owner and Attorney, Michael Jonas, JD, MBA, is the founder of Rational Unicorn Legal Services and previously served as its owner. With a passion for accessible, community-focused legal support, he has dedicated his career to helping mission-driven organizations navigate complex legal landscapes with confidence. With expertise in business law, compliance, governance, and strategic planning, Michael ensures that changemakers have the tools they need to succeed—even in turbulent times.
Why Narwhal? Because like these resilient and community-oriented creatures, we believe in leading with integrity, adaptability, and innovation. As a Certified Benefit Company, we operate with a clear social mission, ensuring our work helps build a more just, sustainable, and inclusive economy. We don’t just offer legal services—we partner with our clients to create lasting impact.
Let’s work together to turn your big ideas into meaningful change-no matter the challenges ahead.
Diversity, Equity, Inclusion, Belonging, and Justice Statement
At Narwhal Law and Business Strategy, we believe that diversity, equity, inclusion, belonging, and justice are not just principles but essential practices that must be woven into the very fabric of our work. We recognize that systemic inequalities and barriers exist in society, and we are dedicated to combating them by providing legal and consulting services that actively prioritize disadvantaged communities and voices.
We are committed to creating a culture where diversity is celebrated—whether in race, ethnicity, gender, sexual orientation, disability, age, socioeconomic status, or any other aspect of identity. We strive to ensure that all individuals and communities, particularly those historically excluded and/or underrepresented, have access to the resources, opportunities, and support they need to thrive.
Equity is at the core of our approach, ensuring that resources, guidance, and strategies are tailored to meet the unique needs of each organization and community. We actively work to eliminate discriminatory practices and foster an environment where fairness, justice, and opportunity are available to all, regardless of background.
We believe that true inclusion goes beyond mere representation—it is about creating spaces where every individual feels seen, heard, and valued. Belonging is fundamental to our work; it is our goal to ensure that all voices are not only included but actively welcomed and respected in every conversation and decision-making process.
As we work with our clients and partners, we are dedicated to upholding the principles of justice by advocating for policies, practices, and systems that promote equality and dismantle oppression. Our commitment to DEIBJ informs every aspect of our work and guides our efforts in building stronger, more resilient organizations that are equipped to create long-lasting, transformative change.
At Narwhal Law and Business Strategy, we are not just professional service providers; we are allies and advocates, committed to fostering a more inclusive and just society for all. We hold ourselves accountable to these values and continuously work to ensure that they are reflected in our actions, partnerships, and the communities we serve.
Brand Tenets
Empowerment Through Knowledge
We equip mission-driven organizations with the tools they need to succeed by sharing expertise, offering accessible training, and simplifying complex legal and operational processes. Knowledge is power, and we are committed to making it accessible to all.
Intentional Problem Solving
We approach every challenge with purpose, creativity, and strategic focus. Recognizing that no two organizations are the same, we design solutions that align with each client’s unique values and long-term goals.
Community Partnerships
We believe organizations thrive when they are connected to the communities they serve. By fostering partnerships, promoting collaboration, and leveraging shared resources, we create culturally responsive solutions that drive meaningful and lasting change.
Equity in Action
We are dedicated to advancing social justice through our work. Every project we take on is an opportunity to challenge systemic inequities, uplift underrepresented voices, and support missions that build a more equitable world.
Sustainability Statement
At Narwhal Law and Business Strategy, sustainability is integral to how we serve mission-driven organizations. We minimize our environmental impact by operating an almost paperless office, using cloud-based legal tools, and prioritizing virtual meetings to reduce travel emissions. We partner with local vendors who share our commitment to sustainability. We also support clients focused on environmental justice and social impact, ensuring that our work advances a more equitable and sustainable future for all.